Our team

A small group, and a very large number of volunteers.

Soulfully is run by people who care deeply and who are, for the most part, quite young. That has turned out to be an advantage.

Founders

The two who started it.

Joseph Arujo in a Soulfully Foundation sweatshirt, talking with someone holding a handwritten kindness note

President & Co-Founder

Joseph Arujo

Joseph began making mental health content online in the early days of the pandemic. What started as live bedtime stories on social media grew into something larger, reaching children each month and opening conversations about loneliness, emotional wellness and care.

The more people tuned in, the clearer the gap became: access to support was deeply unequal, especially for anyone without insurance, resources, or the language to ask for help. Soulfully is his answer to that.

Portrait of Daschle Dunne

Co-Founder

Daschle Dunne

Daschle was working on the same problem from the other direction: how mental health intersects with basic needs.

He had been connecting with country clubs in his community to recycle empty tennis ball canisters into portable hygiene kits for unhoused populations, with dignity built in from the start. That idea is now Care Canisters.

Board & advisors

The people who keep us honest.

Governance, strategy and stewardship.

  • Portrait of Wyatt Pedersen

    Wyatt Pedersen

    Board Member

    A UC Berkeley undergraduate studying economics, serving on the Soulfully board.

  • Portrait of Karen Hattan

    Karen Hattan

    Advisory Board

    Part of the founding team at For Dummies, now Director of Business Development at ActualTech Media.

Kindness isn’t passive here. It’s the job.

A community of kindness

Soulfully is powered by people who care deeply. Volunteers bring warmth, energy and purpose to everything we do, from local community work to expanding access to wellness resources. Kindness isn't passive here. It's the job.

The people behind the people

Who backed this early.

Venues, founders and community leaders who said yes before there was much to say yes to.

  • Ethan Younesi

    Beverly Elite Venues

    Soulfully is intentional, empathetic, and ambitious. Their commitment to care, love, and improving the lives of others is at the forefront of everything they do. Donating our venue isn't just about offering four walls, it's about being part of a mission that uplifts people and creates real community.
  • Taylor Pardee

    Founder, Bella Venice

    Their vision resonates deeply with me. As a founder, I admire their ability to take a bold idea of making mental wellness more accessible and bring it to life with such passion. Their programs prove that kindness and care are not abstract values, but actions that ripple out into communities.
  • Rodney Moradi

    Co-Founder & CEO, Career Readiness Program

    Seeing an organization lead with empathy and intention is rare. Soulfully does just that, turning care and compassion into real, measurable impact. As a nonprofit leader, I deeply respect the ambition behind their work and the communities they are uplifting.
  • Virginia Lara

    Senior PSR

    In my role, I see every day how much our communities need compassion and resources. What Soulfully is building addresses that need with kindness and action. Their programs create safe, supportive spaces that truly make a difference.

Join us

There is almost certainly a job here for you.

Volunteers, translators, campus leads, designers, facilitators, advisors.