About us

It started with a story, and a bin of empty tennis tubes.

Two people working on the same problem from opposite ends, who found out they were building the same thing.

Chapter one

Millions listening. Almost none of them able to afford help.

Joseph began making mental health content online in the early days of the pandemic. What started as live bedtime stories on social media grew into something larger, reaching children each month and opening conversations about loneliness, emotional wellness and care.

The more people tuned in, the clearer the gap became: access to support was deeply unequal, especially for anyone without insurance, resources, or the language to ask for help. Soulfully is his answer to that.

Joseph Arujo in a Soulfully Foundation sweatshirt, talking with someone holding a handwritten kindness note
Joseph speaking to a young person

Chapter two

A bin and an idea turned into something bigger.

Daschle was working on the same problem from the other direction: how mental health intersects with basic needs.

He had been connecting with country clubs in his community to recycle empty tennis ball canisters into portable hygiene kits for unhoused communities, with dignity built in from the start. That idea is now Care Canisters.

Illustration of one person handing a filled Care Canister to another, a heart between them

Where the paths crossed

Mental health care doesn’t always start in a therapist’s office. Sometimes it starts with a story. A clean pair of socks. A community that sees you.

Their paths crossed over that shared belief, and Soulfully launched to bridge the gap between emotional care and physical care — the appointment and the toothbrush, treated as parts of the same problem.

Today

Four programmes, built around the same thread.

Each one removes a specific obstacle between a young person and the support they need.

  1. Care Canister

    Recycled tennis ball tubes become portable care packages of hygiene essentials, necessities and a handwritten note.

  2. PATH Scholarship

    PATH sponsors roughly two to three months of therapy for young people who might otherwise go without.

  3. Language Lifeline

    Translating and culturally adapting mental health resources so support makes sense in the language you think in.

  4. Community Wellness

    Free community programming — yoga, equine therapy, mindfulness, group coaching and speakers.

Care should feel human, and healing should feel possible.

What we're driven by

We're here to make sure no one has to do it alone.

Come with us

The next part needs more people in it.

Volunteers, translators, campus leads, partners and donors... All how we scale.